This week, the first CMO for Northwestern Mutual can add SVP to her title.
Northwestern Mutual Promotes CMO To SVP
Financial security company Northwestern Mutual announced several executive appointments, including the promotion of Aditi Gokhale to senior vice president, who will also continue her role as the company’s chief marketing officer. Gokhale joined the Milwaukee-based insurance and investments giant in 2017 as the first-ever CMO for Northwestern Mutual and its subsidiary LearnVest. Since then, she has been working to revamp the company’s marketing strategy with campaigns such as “Spend Your Life Living,” which launched earlier this year.
Andrew Clarke Moves From Mars CMO To Global President Of Confectonary
Mars Inc., makers of M&Ms and other candies, promoted its chief marketing and customer officer Andrew Clarke to global president of Mars Wrigley Confectionery. He replaces Martin Radvan, who announced his retirement after a 32-year career with the company. Clark joined Mars in the UK in 2000 and has served as its CMO since 2015. Clarke will be based out of the company’s global headquarters in Chicago when he takes up his new position in September.
“Andrew is the right person to lead Mars Wrigley Confectionery into its next chapter. His track record for driving ambitious change while delivering results is the fuel our business needs to thrive in an ever-changing consumer and retail landscape,” said Mars CEO Grant Reid in a statement. “Andrew brings great global perspective, combined with a principled approach to leadership and passion for engaging and inspiring teams.”
Jurlique CMO Departs
Jurlique Skin Care’s chief marketing and global brand officer Andrea Martens announced her departure after two years with the Australian-based company. Prior to joining Jurlique, Martens was a marketer and products manager at Unilever. Martens stated that she will be taking some time off and will do some ad hoc consulting work before planning her next professional move.
Mama Fu’s Picks Up CMO And Digital Marketing Manager
Jamie Cohen has joined Mama Fu’s Asian House as its first CMO and Erika Lingonblad was named as the food brand’s digital marketing manager. Headquartered in Austin, Texas, Mama Fu’s has 28 locations, with two in the United Arab Emirates.
AIA Insurance Group Appoints New CMO And CEO
Pan-Asian life insurance group AIA has appointed its deputy general manager of finance and actuarial Heng Zee Wang as CMO. According to a statement, Heng will oversee the development and implementation of an integrated marketing strategy for AIA, particularly its AIA Vitality brand, to encourage people to live healthier lives. At the same time, Eric Chang is taking the role of CEO Designate at AIA General, a new AIA subsidiary.
Save The Children Appoints Jennifer Roberti CMO
Jennifer Roberti has been named the very first chief marketing officer for Save the Children. Roberti joins the charity with over 20 years of experience, having served as senior vice president for marketing and communications at Unicef US as well as executive of group marketing for Nigeria’s MTN. In her new role, Roberti will help reshape global marketing, communications, fundraising and sponsorship activities.
“With a proven record of driving revenue, digital engagement and brand awareness, she is uniquely qualified to grow and engage our supporter base more deeply in our mission to reach every last child,” said Save the Children president and chief executive Carolyn Miles.
Walmart CMO Departs For Sam’s Club
Tony Rogers announced that he is leaving Walmart as its US chief marketing officer to take on the newly created role of chief member officer at Sam’s Club. The move won’t occur until late July, which gives Walmart time to find a replacement. Rogers has been a Walmart CMO for over two years, and his accomplishments include consolidating the retail giant’s physical store and ecommerce marketing teams into a single unit across three cities. The move from running marketing for the world’s biggest retail chain to a membership-based club store may come as a surprise to many, but Rogers said that after working 20 years in packaged goods, tech, retail and customer marketing, he was interested in working with a membership database for the first time. He also added that he looks forward to increasing the membership club’s relatively small ecommerce business while being the underdog in a competition against Costco.
Hiyacar Car-Sharing Rental Service Appoints CMO
Peer-to-peer car rental service Hiyacar has appointed Sarah Kilmartin as its chief marketing officer. Kilmartin, who was the head of broadcast marketing for the Sainsbury’s supermarket chain for seven years, will be responsible for driving sign-ups to the platform while growing the Airbnb-like peer-to-peer lending movement in London.
“I’m really passionate about community and believe the sharing economy has a huge role to play in building smarter communities, where people don’t need to own things they don’t use daily—they can hire from neighbours. It just makes sense,” said Kilmartin.
20th Century Fox Film Expands Marketing Team
Former Sony Pictures marketing SVP Mary Goss Robino has joined 20th Century Fox Film in the newly created role of EVP of global marketing partnerships, effective July 9. In this position, she will oversee the studio’s marketing promotions in addition to working with third-party marketing partners around the world. Robino has more than 25 years of experience in entertainment and brand marketing, and she has been behind marketing partnerships for major global franchises such as James Bond, Spider-Man, The Lord of the Rings, Star Wars and others.
At the same time, Zac Eller, Fox’s EVP of domestic promotions and partnerships, announced that he is departing the company to pursue new opportunities.
Senior Execs Depart As Time Warner Is Renamed To WarnerMedia
AT&T is moving ahead with its plans for its newly acquired Time Warner unit by announcing a new executive structure in addition to rebranding the unit to WarnerMedia. The unveiling was accompanied by an announcement that John Martin, who has served as Turner’s CEO for over four years, is departing. Before the sale, Martin was seen as a potential successor to Time Warner CEO Jeff Bewkes, who is also expected to retire after the transition period. Several other senior level executives will also be departing as part of the restructuring effort.
Turner has been the company’s main revenue driver, bringing in more than $4.5 billion in 2017, which more than what HBO and Warner Bros. brought in combined at $2.2 billion and $1.76 billion respectively. Although AT&T executive John Stankey, who is charged with running the Time Warner properties, said that there will be little change to day-to-day operations, but “because we are now a subsidiary of AT&T Inc., many of the redundant corporate support functions between our companies at the HQ/holding company level will be eliminated in the coming months.”
Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, June 22. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at firstname.lastname@example.org.
|Senior Brand Manager||Kellogg’s||Battle Creek, MI|
|Head of Integrated Marketing||Amazon||Seattle, WA|
|Chief Marketing Officer||Menlo Park, CA|
|Head of Product Marketing||Walmart||San Bruno, CA|
|SVP & Chief Marketing Officer||Jacksonville Jaguars||Jacksonville, FL|
|VP, Marketing & Innovation||Tillys||Irvine, CA|
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