While millennials may have been the key focus for several marketing campaigns from companies and other research reports, it appears that the group may have reached its peak in terms of general interest.
Recent searches through Google Trends indicates that searches and article creation that revolve around the term “millennials” may have reached its peak, while, at the same time, similar searches for the term “Gen Z” is continuing to climb.
Using Google Trends, we saw that the term “millennials” has grown over the past decade, reaching a high in September of 2015, and has since begun a slow downward trend. Does this point to an oversaturation in millennial-themed content, or a slowing of interest? It’s unclear.
However, when compared to Gen Z numbers, there’s some more interesting numbers at play, indicating a sharp rise starting in 2006, and eventually jumping up and down until reaching a new high point in 2015. It looks like Gen Z is gaining real traction.
When comparing the two together, though, millennials appear to have a continuous lead, even though Gen Z is slowly catching up, and the prior group may have reached a peak. However, taking a closer look at regional interest, Gen Z has already surpassed in a number of areas.
While this seems a bit technical in terms of explanation, the numbers indicate that, while millennials have been a hot topic for marketers and the general public, Gen Z’s audience numbers are picking up – and that could mean 2016 may be the year where the focus shifts to the younger demographic.
