It’s Always Sunny in Philadelphia is getting a mobile tie-in game, FXX announced on Tuesday. The game, It’s Always Sunny: The Gang Goes Mobile will follow the misadventures of Mac, Dennis, Charlie, Dee and Frank just in time for the show’s season 13 premiere.
The new game will feature “The Gang,” as they help Frank hide dirty money through a number of schemes. Specific gameplay features were not available at press time but according to the press release, players will be able to “tap and unlock their way to more schemes and collect fan-favorite characters,” implying an “idle” style game similar to Office Space: Idle Profits. At this time, there is no word as to whether the game will tie into season 13 events.
A source familiar with the matter told AList that The Gang Goes Mobile is being developed by Eastside Games, the studio behind idle game Trailer Park Boys: Greasy Money—another clue as to the gameplay style.
This isn’t the first time FXX has invited fans into the Gang’s dysfunctional world. Last February, the company released a VR experience called “Project Badass” in which the user becomes the subject of Mac and Charlie’s latest stunt video. As always, it goes badly.
The Gang Goes Mobile is being released later this year for Android and iOS by FoxNext, the newly-created in-house game development division of 20th Century Fox and Fox Television. The focus of the studio, Amir Rahimi, vice president and general manager told AList, is to “build games that we can legitimately have over 100 million people play.”
Games developed by FoxNext have thus far been limited to its own intellectual properties such as The Simpsons: Tapped Out and Family Guy: Quest for Stuff.
“We look at the [Fox] IPs and choose them based on what we love the most and think will most naturally translate into a compelling mobile game experience,” Rahimi said in a 2017 interview with AList.
VR and mobile games have become a more popular way of marketing TV shows. In March, HBO released a VR experience called Inside the Hacker Hostel alongside Season 5 of Silicon Valley. Over the last several years, AMC and its partners have developed several mobile tie-ins to The Walking Dead, including an AR game called The Walking Dead Encounter.
