A term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.
Recommended For You
How Brands Are Working With Top TikTok Influencers
Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…
What We’re Reading—February 24
We’ve searched for the most pressing marketing news so you don’t have to. Here’s what’s happening…
