The procurement of media inventory. The media buying function negotiates price and placement for advertisements.
Recommended For You
Trust Over Transaction: Rethinking The Consumer Purchase Cycle At SXSW 2024
The SXSW 2024 panel, ‘’The Death of the Purchase Funnel,” hosted by Edelman’s Courtney Miller and…
New Report: Brands Shift Budgets To Influencers, Leverage AI
A recent report by CreatorIQ reveals that 67 percent of all marketing firms increased their budgets…
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…