The thought process that leads a consumer from identifying a need, generating options, and choosing a specific product and brand.
Recommended For You
Warner Bros., Pinterest Partner On 360-Degree Campaign For ‘IT: Chapter Two’
Warner Bros. Entertainment partnered with Pinterest to launch a 360-degree experiential campaign for the launch of…
Twitter Suspends Another 10,000 Accounts For Spreading Political Disinformation
This week, Twitter discloses another comprehensive archive of state-backed information operations, Snapchat publishes a report on…
Joseph Jaffe: Can We Save The Corporation?
During this episode of “Marketing Today,” I interview Joseph Jaffe, co-founder at the HMS Beagle, author, consultant, keynote…
