Social listening is the process of tracking conversations around specific phrases, words or brands, and then leveraging them to discover opportunities or create content for those audiences.
Recommended For You
Mattel, Airbnb Create Malibu Barbie Dreamhouse For One-Time Stay
Airbnb listed a life-size Malibu Barbie Dreamhouse for rent, for a one-time, two-night stay, in honor…
YouTube Introduces Virtual Makeup Try-On Feature Globally
This week, YouTube brings its virtual makeup feature to Masthead and TrueView video discovery ads, Facebook…
Michael Scheiner Joins Tommy Hilfiger; Twitch Taps Zynga’s Marketing Exec As CMO
This week in marketing moves, Tommy Hilfiger taps former marketing executive at Hollister Co. as CMO;…
