This week in B2C marketing leadership announcements, Marriott International promotes a new chief sales and marketing officer for the Asia Pacific region, Memorial Sloan Kettering Cancer Center names a new chief marketing and communications officer, Oracle hires a former Amazon Web Services executive as their new chief marketing officer, BBC Studios names a new CMO and Jack In The Box adds three women to the leadership ranks.

FabFitFun Announces First CMO

Lifestyle subscription company FabFitFun brings Louisa Wee onboard to serve as the organization’s first chief marketing officer.

Wee’s previous position was VP of marketing strategy and analysis and programmatic media buying at Netflix. The press release announcing her new position notes that Wee will “oversee the strategy and execution for the company’s global marketing initiatives, as well as brand, content and creative programming.”

The Storage Acquisition Group (TSAG) Lands New CMO

The Storage Acquisition Group (TSAG) named Melissa Shandor CMO today, as reported by Digital Journal.

Commercial real estate firm TSAG noted that Shandor will assist in their success “through a layered marketing approach throughout its 30+ markets,” notably by driving rapid growth and expansion.

Marriott International Names Chief Sales And Marketing Officer For Asia Pacific Region

Bart Buiring will be transitioning from his previous position as chief operations services officer, Asia Pacific, to chief sales and marketing officer for that region, according to a press release from Marriott International. 

Buiring will lead operations related to “building the Asia Pacific customer base, adapting Marriott International’s brands and travel program, Marriott Bonvoy, to the local market, while also leading the sales organization and driving Marriott International’s Asia Pacific distribution and pricing strategy.” 

He is replacing Peggy Fang Roe, who will transition to the newly-created role of global officer, customer experience and new ventures for Marriott International.

Memorial Sloan Kettering Appoints Chief Marketing And Comms Officer

Roxanne Taylor has been appointed to the position of chief marketing and communications officer at Memorial Sloan Kettering Cancer Center, effective February 3. 
Taylor has spent most of the past 23 years at Accenture, with ten years as chief marketing and communications officer. Most recently, she has served as a member of the board of directors for Pure Storage, Whalar and OpenX. She has been named among Forbes’ “World’s Most Influential CMOs” and is on the board of directors of the Ad Council.

Ariel Kelman Joins Oracle As Chief Marketing Officer

CNBC reports that former Amazon Web Services worldwide marketing VP Ariel Kelman is moving to Oracle to take over the chief marketing officer role. 

Prior to AWS, Kelman served as head of worldwide marketing for Salesforce. Rachel Thornton is replacing him as VP of worldwide marketing for AWS.

Starbucks CMO Joins Kaiser Permanente Board Of Directors

Matthew Ryan, chief marketing officer for Starbucks, has joined the boards of directors for Kaiser Health Plan, Inc. and Hospitals. According to a statement from Kaiser Permanente CEO Greg Adams, Ryan’s “knowledge and experience will help the organization maintain its position as an industry leader. [He] is a strong addition to our boards and we look forward to his contributions.”

BBC Studios Appoints New CMO

Nicki Sheard, the former head of marketing of BBC News, has a new role with the broadcaster as CMO of global marketing strategy, The Drum reports

Sheard, who is set to begin the new role in March, most recently served as chief marketing officer for Charlotte Tilbury Beauty.

Jack In The Box Promotes Three Women To Top Leadership Roles

Jack in the Box’s former VP of marketing communications, Adriene Ingoldt, has been promoted to SVP and chief brand and experience officer. QSR Web reports a handful of promotions, including this position. 

Additionally, VP of product marketing Jennifer Kennedy, a 10-year Jack in the Box veteran, was named SVP and chief product and innovation officer.

Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, January 17. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at

Job Vacancies 

Vice President, Global MarketingShiseido Americas CorporationNew York, NY
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