This week in marketing leadership moves, EasyJet scraps the CMO role upon Lis Blair’s departure and NPR hires Michael Smith as CMO.
EasyJet Drops CMO Role As Lis Blair Departs
Per MarketingWeek, Lis Blair is leaving EasyJet after eight years, prompting the company to scrap the CMO role and not seek a replacement.
This will allow EasyJet to restructure its board so that marketing, customer, digital and insight report into the company’s chief commercial officer, Robert Care.
This week in marketing leadership moves, NPR hires Michael Smith as CMO and Elana Gold is named Fresh Del Monte’s new VP and CMO.
NPR Hires Michael Smith As CMO
NPR president and CEO John Lansing has named Michael Smith the company’s head marketer, effective April 6.
Smith most recently served as SVP, GM digital channels for Scripps Network, where he developed strategies to reach diverse, younger audiences on new digital streaming platforms. Prior to that, Smith was SVP, GM cooking channel and food category brand extensions.
Elana Gold Named CMO and VP Of Fresh Del Monte Produce Inc.
According to a press release, Fresh Del Monte named Elana Gold the company’s new VP and CMO. In this role, Gold will lead the company’s global marketing efforts and report to the company’s president and COO Youssef Zakharia.
Gold comes from Before Brands where she was CCO. Prior to that, she served as Abbot Nutritional International’s divisional VP of marketing.
Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, April 3. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at editorial@alistdaily.com.
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