This week in marketing leadership moves, Quibi’s head of brand Megan Imbres departs, Walmart appoints William White as CMO, HMD Global hires Stephen Taylor as CMO and Kar’s Nuts names Jennifer Bauer as CMO.
Quibi Head Of Brand Marketing Departs Two Weeks Post-Launch
Quibi’s head of brand and content marketing Megan Imbres is leaving the company two weeks after the platform’s launch, according to the Wall Street Journal. In an email to staff, Imbres said, “It feels like an opportune time of transition where I can take some time to identify my next challenge.” Before joining Quibi in April 2019, Imbres held various marketing positions at Netflix for six years.
Walmart Brings On Target’s William White As Chief Marketing Officer
Walmart is bringing on former Target senior VP William White as its CMO. White replaces Rich Lehrfeld, senior VP of brand, creative and media who Walmart named interim CMO in January 2020. White was with Target since 2013 and held previous leadership roles at The Coca-Cola Company. He will start as Walmart CMO on May 11.
HMD Global Appoints Stephen Taylor As Chief Marketing Officer
Nokia phone maker HMD Global has hired Stephen Taylor as CMO, with the responsibility of overseeing overall marketing strategy for the entire portfolio of Nokia phones. He will report to CEO Florian Seiche.
Taylor was previously CMO, EMEA at PayPal where he spearheaded an overhaul of the company’s digital marketing efforts. Prior to that, he was CMO for Europe at Samsung Electronics.
Kar’s Nuts Appoints Jennifer Bauer As Chief Marketing Officer
According to Food Business News, Kar’s Nuts has hired Jennifer Bauer as its new CMO. Bauer joins from Campbell Soup Co. where she served as VP of innovation as well as VP of marketing for pretzels, crackers and specialty cookies.
Roger Solé Named WeWork Chief Marketing Officer
Following Maurice Lévy’s departure as interim CMO, WeWork has hired Roger Solé as CMO, according to Adweek. Solé comes from Sprint, where he served for five years as the president for Puerto Rico and head of Hispanic advertising.
Pladis Hires Caroline Hipperson As Chief Marketing Officer for UK, Ireland
Pladis, parent company of McVitie’s, Jacob’s and Godiva, has named Caroline Hipperson as its new CMO for the UK and Ireland.
Hipperson was previously CMO at Holland & Barrett for 18 months from April 2018 to August 2019. Prior to that, she held the role of global VP for Bacardi’s Martini.