This week in leadership updates, Ferrero USA appoints Michael Zacharias as vice president, trade marketing and category management, Google brings on Kelly Waldher as vice president of marketing for G Suite, Yum China chief marketing officer Steven Li steps down and the 4A’s hires Barry Wacksman as board chair and Abbey Klaassen as co-vice chair, as well as welcomes six new board members.
Ferrero USA Appoints Michael Zacharias As Vice President, Trade Marketing And Category Management
Michael Zacharias will lead trade marketing, category management and shopper marketing for Ferrero’s portfolio, which comprises Butterfinger, Nutella, Tic Tac, Kinder, Ferrero Rocher, Crunch and Baby Ruth.
Zacharias most recently served as VP of sales for Anheuser-Busch’s northeast region, overseeing its full profit and loss center.
Google Hires Kelly Waldher As Vice President Of Marketing For G Suite
Kelly Waldher has joined Google Cloud’s G Suite team as VP of marketing, according to GeekWire. Most recently Waldher served as EVP and general manager for Qualtrics. Prior to that, he held various roles at Office 365.
Yum China Chief Marketing Officer Steven Li Departed In November 2019
Steven Li, Yum China’s CMO for over eight years, stepped down in November 2019, as reported by Campaign. The company currently has no CMO.
Li joined Yum China in 2011 following his role as marketing director at Johnson & Johnson China.
4A’s Names Barry Wacksman As Board Chair
Today the 4A’s announced Barry Wacksman as the board chair and Abbey Klaassen as co-vice chair. Sharon Napier has also been re-elected as vice-chair.
In addition, six new members have joined the board. These include Devika Bulchandani, president, McCann North America; Chris Foster, president, North America, BCW; Jason Gaikowski, executive director, customer experience global lead, human-centered design, VMLY&R; Sarah Watson, global chief strategy officer and chairman, BBH New York; Jeff King, CEO, Barkley, as central region director and Angela Steele, CEO, Carat US as eastern region director.
Disney’s Kevin Mayer Resigns To Become TikTok Chief Executive Officer
Kevin Mayer is stepping down as head of Disney’s streaming efforts to become TikTok’s CEO and ByteDance’s COO, Disney announced today. Mayer led Disney’s Direct-to-Consumer and International segment since its founding in 2018 and oversaw the launches of ESPN+ and Disney+ and the integration of Hulu.
Rebecca Campbell will succeed Mayer as chairman, Direct-to-Consumer and International.
Disney also named Josh D’Amaro as chairman, Disney Parks, Experiences and Products.