Marketers are making moves this week as we see new CMOs take on posts at Hooters and Zaxby’s, while Ulta says goodbye to Shelley Haus, who passed away this week at the age of 49.

Hooters Promotes Bruce Skala On As CMO

After 9 years with HOA Brands, operator of the Hooters chain of restaurants, the company is promoting Bruce Skala to the post of CMO, where Skala will oversee global marketing campaigns, as well as driving national campaigns, according to a press release.

Most recently, Skala held the position of VP of Marketing, but has had several roles at the company during his tenure, leading successful partnerships and collaborations with celebrities. 

“I am honored to be named Chief Marketing Officer and to further my stewardship of HOA Brands alongside a phenomenal team,” Skala said in the press release. “I am proud of what Hooters has accomplished in bolstering its standing as a prominent brand, and I’m eager to continue building on that success.”

Ulta CMO Shelley Haus Passes Away From Cancer

Ulta is mourning the passing of Shelley Haus, who at the age of 49, passed away from cancer this week. Haus had been CMO of the cosmetics store brand since 2019 and with the company since 2017.

In a post on LinkedIn, Ulta is celebrating her life as an “innovative marketer, creative storyteller and people-first leader.”

“The Ulta Beauty family is heartbroken by the loss of our colleague and friend. We’re forever grateful for the time we had with Shelley and the gifts she shared with us. She was one of a kind, made us better, and filled our world with so much love.”

Chicken Finger Chain Zaxby’s Coaxes Patrick Schwing From Arby’s

Zaxby’s, a chicken finger chain with over 900 locations across 18 different states, is naming Patrick Schwing as CMO. The past year has seen Zaxby’s completely reshape their executive team and bringing aboard fast-food veteran Schwing is another feather in their cap. Schwing previously held the CMO post at Arby’s for 2 years, and prior to that had various roles at Procter and Gamble where he spent over 16 years.

“As Zaxby’s focuses on brand and culinary differentiation, we are excited to add Patrick to our world-class executive team,” CEO Bernard Acoca said in a statement.