This week in leadership shifts, Craig Lister joins Consumer Cellular from EverQuote, EasyJet names a CCMO after two years without and more.
Craig Lister New Consumer Cellular CMO
Consumer Cellular, the 25-year-old mobile virtual network operator focused on the 50-plus market, has named Craig Lister, former CMO of online insurance marketplace EverQuote, as their new CMO. Previously, Lister served as global vice president for customer acquisition at Norton LifeLock and senior vice president, decision science at media firm RAPP. “One of Consumer Cellular’s greatest assets is its loyal customer base, with growth potential that is truly unlimited,” Lister stated in a press release. “I look forward to building on the great success that’s come before me and having an immediate impact on the business in the months and years ahead.”
“We are thrilled to have Craig Lister joining us as Chief Marketing Officer,” said Ed Evans, Chief Executive Officer at Consumer Cellular. “He brings many years of expertise in the industry to Consumer Cellular and we look forward to his impactful contributions.”
EasyJet Hires Robert Birge As CCMO After Two Years Without A CMO
British budget airline EasyJet announced the creation of a new position, chief customer and marketing officer (CCMO) with the hire of fashion brand Asos’s former CMO Robert Birge. The company has not had a CMO for two years, after doing away with the position in 2020. Birge will lead marketing, digital, customer service, customer experience and insight. Johan Lundgren, CEO of easyJet, said:
“Robert brings with him a wealth of experience from a range of travel and consumer brands. Continually innovating how we deliver our unique easyJet customer experience is a key focus area for the airline and so we look forward to welcoming Robert to the airline later this month.”
Lucy Birch Named Kantar Public CMO
British analytics and brand consulting firm Kantar Public has appointed PwC’s Lucy Birch as its new CMO. Birch has more than 20 years of marketing leadership experience and previously led marketing strategy and brand campaigns for PwC’s global ESG work. Kantar Public’s Global CEO Dr Michelle Harrison stated:
“I am delighted to welcome Lucy to join us in the Kantar Public leadership team. Lucy’s marketing and communications expertise will help shape and increase the global reach of the incredible work our teams provide to our clients. Lucy’s previous experience will help shape the future of Kantar Public’s brand during a time of exciting change and opportunity”.
Kathryn Pratt Joins Saucony As CMO From L.L. Bean
Kathryn Pratt will join footwear and apparel brand Saucony as the company’s CMO. Pratt is the former director of brand engagement and outdoor discovery programs at L.L. Bean where she worked for 11 years. Speaking with Footwear News, Pratt stated of her new position:
“From a category standpoint, there’s been so much momentum in the running space these past two years. There’s a lot of heat in this category from established brands, from new players. Saucony’s performance has been incredible and the competition is fierce. It’s a battle for awareness and brand energy and disruption, and that’s incredibly exciting to me.”