This week in marketing leadership updates, QSR marketing veteran Kim Freer heads to Wetzel’s Pretzels as the legacy pretzel company remakes its image and Bank of America plans to merge its marketing team with digital.
Kim Freer Appointed As CMO Of Wetzel’s Pretzels
Coming from past posts at Subway, Blaze Pizza and most recently, Yoshinoya, Wetzel’s Pretzels is getting a new CMO. Kim Freer is taking her QSR marketing experience to the brand as it continues its expansion efforts beyond the iconic mall stalls it is most known for into well-treaded tourist areas.
Bank Of America Is Getting Rid Of Its CMO Role
Current CMO for Bank of America, Meredith Verdone announced via Twitter that she will be leaving Bank of America this year. The company is making no plans to rehire for the position and is instead planning to merge Verdone’s 1,400-person marketing team with Chief Digital Officer David Tyrie’s team.
MetLife Brings Aboard Michael Roberts As CMO
Coming from The Vanguard Group where he served as CMO, Roberts takes on a new post at MetLife where he’ll be leveraging his direct-to-consumer experience for the legacy insurance brand.
SEMrush Brings In Veteran B2B CMO
On the heels of SEMrush’s IPO earlier this year, the SaaS company is bringing in B2B veteran Andrew Warden as CMO.
“Semrush has built a strong brand and following, and I am eager to continue this path at a company with a vibrant culture, product, and with first-class marketers,” said Warden in the press release.
