This week in marketing moves, Sierra Nevada Brewing Co. finds its first VP of marketing, Disney appoints former LendingTree CMO as executive VP; Tony Thomas leaves NOVA Entertainment after nine years and Juul Labs’ marketing team is undergoing major restructuring as the e-cigarette giant stops all its advertising in the US.

Noelle Haley Becomes Sierra Nevada’s First VP Of Marketing 

This week, the craft brewery hired Noelle Haley as its first VP of marketing. 

Most recently, Haley served as vice president of marketing and growth at Equator Coffees & Teas and at Sierra Nevada, she will be responsible for setting the vision, strategy and leadership for the brewery’s marketing, advertising, creative, communications, product marketing and product development. 

She will report to chief commercial officer Joe Whitney, who said about the new hire: “Noelle joins Sierra Nevada with invaluable experience as an accomplished marketing leader. Her extensive background, paired with our shared values and her passion for creating compelling customer experiences, will be instrumental in leading our marketing team.”

Disney Appoints A VP Performance Marketing For Its DTC Streaming Platforms

This week, Walt Disney Company taps Brad Wilson as executive VP, performance marketing for Disney’s direct-to-consumer streaming platforms.

In his new role, Wilson will oversee performance marketing for ESPN+ and Disney+ streaming services, as well as supervise data-driven and digital market strategies.

Wilson’s most recently served as CMO at LendingTree and had previously worked for Travelocity, Blockbuster Online and

Tony Thomas Leaves CMO Post At NOVA Entertainment

Tony Thomas has resigned from his post as a CMO at Australian entertainment company NOVA Entertainment. 

Thomas has been with NOVA for over nine years, overseeing the growth and diversification of the company. Previously, he worked for Coles Group, ninemsn, Diego and PepsiCo.

‘There are so many highlights of my time at NOVA Entertainment such as launching the hugely successful smoothfm radio brand, the invention of Nova’s Red Room, leading the launch and importantly, building a team of marketing professionals who are the best in the media business,” Thomas said in a statement

Juul Labs Stops All Advertising In The US, Replaces CEO 

The chief executive officer of Juul Labs, Kevin Burns, stepped down today to be replaced by K.C. Crosthwaite, chief growth officer from Altria, The New York Times reports, as the e-cigarette company finds itself under extreme investigation over its marketing practices

“I have long believed in a future where adult smokers overwhelmingly choose alternative products like JUUL. That has been this company’s mission since it was founded, and it has taken great strides in that direction. Unfortunately, today that future is at risk due to unacceptable levels of youth usage and eroding public confidence in our industry. Against that backdrop, we must strive to work with regulators, policymakers and other stakeholders, and earn the trust of the societies in which we operate,” Crosthwaite, said in a statement. Welcomes Farmers Insurance’s Former CMO As Chief Revenue Officer 

Mike Linton has left Farmers Insurance, where he served as enterprise CMO for over eight years, to join as the company’s chief revenue officer, Forbes reports

At, Linton will oversee the company’s growth, marketing and product, as is looking to shift from its genealogy roots to its genetic DNA offerings.

“I’m really excited about what the company is doing and where it’s going. I think it’s on the forefront of a lot of things. Surely, it’s the world leader in genealogy as well as DNA. I like the principles the company has. I like the technology. I think both the database and the way the company is committed to its customers are exciting. And it’s on the forefront of a bunch of innovations that are going to matter today and tomorrow,” Linton said about his new role.

Ellie Doty Appointed As CMO And SVP At Chili’s

Ellie Doty, who served as VP of marketing and culinary at Chili’s since 2017, has been promoted to SVP and CMO at the restaurant chain.

As a VP at Chili’s, she was responsible for the development of several of the brand’s value-focused initiatives. According to Restaurant Business, Doty’s promotion was due to her success in boosting traffic and sales.

Former Sysomos CMO Joins GSTV As First CMO 

GSTV hired Mark Young as the media company’s first CMO, Campaign reports

Young previously served as the chief marketing officer at Sysomos and most recently consulted GSTV on its go-to-market strategy. He also held senior marketing positions at Microsoft Advertising and ClearChannel.

Per Campaign, Young will supervise GSTV’s marketing, communications and brand creative initiatives.

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Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, September 27. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at

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