This week in marketing moves, former Uber CMO becomes first chief customer officer at Australia-based Zip Co, Rachel Ferdinando replaces Jennifer Saenz as CMO at Frito-Lay North America; Carrie Walsh will lead marketing at Subway Restaurants, and SiriusXM welcomes new CMO. 

Steve Brennen Swaps CMO Role With Uber For CCO Role With Fintech Upstart 

Steve Brennen, who previously served as chief marketing officer for Uber, joins fintech disruption company Zip Co as its first chief customer officer. 

Brennen spent almost three years with Uber overseeing the company’s marketing initiatives across Australia, New Zealand, Japan, Korea, Taiwan and Hong Kong. Prior to that, he was with eBay, where he led marketing, brand and PR for four years. Brennen also held marketing roles at PayPal and Virgin Mobile and Virgin Media.

He told CMO Australia: “I’m thrilled to join the talented and passionate team at such an exciting time—as the business scales in Australia and looks to global expansion. As we continue to innovate, I believe we have a unique opportunity to enable millions of consumers and retail partners to make better payment decisions.”

Rachel Ferdinando Promoted To Chief Marketing Officer At Frito-Lay North America

Frito-Lay North America announced the promotion of Rachel Ferdinando, who previously led marketing efforts and partnership portfolio at the company to chief marketing officer, AdWeek reports

Ferdinando will replace former CMO, Jennifer Saenz, who will be promoted to president of PepsiCo Global Foods.

In her new position, Ferdinando will be in charge of tackling brand marketing, innovation, design and media for Frito-Lay. Previously, Ferdinando was in charge of leading the team focused on the growth of core brands, including the Doritos. 

Carrie Walsh Joins Subway Restaurants As CMO 

This week, the Subway brand announces the appointment of Carrie Walsh as the chief marketing officer, North America. 

Walsh will be responsible for overseeing the brand’s marketing and advertising strategy in North America, and defining global brand standards, as well as marketing strategies throughout Subway’s international markets.

Walsh has more than 15 years of experience building brands across the restaurant, retail and CPG industries. Previously, she was the chief marketing officer for YUM! Brands Pizza Hut and spent eight years holding executive marketing positions at PepsiCo. 

“I have been a Subway customer and brand fan throughout my life and am thrilled to be joining this iconic brand and great team,” said Walsh about the appointment. 

SiriusXM Appoints Denise Karkos As Chief Marketing Officer 

SiriusXM tapped Denise Karkos as the company’s new CMO. Karkos joins the company from TD Ameritrade where she was chief marketing officer, leading the marketing efforts of the Scottrade acquisition.  

In her new role with SiriusXM, Karkos will be in charge of brand and digital marketing of SiriusXM and Pandora. She will focus on the support and growth of SiriusXM subscribers and Pandora listeners and will report directly to Jennifer Witz, SiriusXM’s president of sales, marketing and operations.  

“I’m excited to join these two great brands and help contribute to their continued success. The audio entertainment category has so much momentum, and even more potential. It’s a privilege to join the leaders in this space,” Karkos said. 

Traeger Grills’ Appoints Todd Smith As Marketing Executive 

Traeger Grills announced that the industry veteran, Todd Smith, has joined the company as its chief marketing officer. 

Before joining Traeger Grills, Smith was the CMO for a human performance company, EXOS, for nearly seven years. Prior to that, he held several executive marketing roles at The Coca-Cola Company.

Jeremy Andrus, chief executive officer at Traeger Grills said about Smith: “Todd’s experience speaks for itself; he has a natural ability for building incredible brands. However, we’re most excited to bring in Todd for his dedication to culture and leadership. The people at Traeger are what have made the brand what it is today. Todd’s ability to build and lead great teams to do innovative things will help strengthen what it means to be part of Traeger Nation.”

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