This week in marketing moves, Hyundai CMO Dean Evans resigns; Stephen Mai leaves Boiler Room; AWAL recording company promotes Aaron Bogucki to VP marketing; Tony Weisman, Dunkin’s CMO, announces he will soon step down from the role; Bonnie Neulight is named chief marketing officer at Rebbl and Bill Zielke appointed first CMO for blockchain payments provider BitPay.
Hyundai CMO Dean Evans Resigns
Hyundai Motor America’s CMO, Dean Evans, announced today that he’ll be resigning to pursue other “career opportunities,” AdWeek reports.
Evans joined Hyundai in August 2015, and while with the company, he oversaw two Super Bowl commercials.
Prior to that, Evans spent four years as CMO at Subaru of America and was chief marketing officer of Dealer.com and vice president of marketing of Dealix.com.
The company had started an immediate headhunt for the new CMO and Brian Smith, Hyundai’s CEO will lead the Hyundai marketing team while a search for a replacement is completed.
Former Boiler Room CMO Joins Potato Head Family As Global Director Of Content And Marketing
According to his LinkedIn, Mai previously worked at LadBible as head of marketing, brand design and artist relations and at ASOS as senior brand communications and content strategist.
He told Campaign about joining the hospitality brand: “Potato Head is an incredibly successful global cultural brand immersed in music, design, art, fashion, travel and sustainability, with venues around the world and a new cultural village in Bali. I’m looking to build on the brand through taking that foundation and creating a platform that connects like-minded people around the world. There are many stories to tell, people to celebrate and artists to platform.”
Aaron Bogucki Promoted To VP Marketing At AWAL
Kobalt’s recording company, AWAL, has promoted Aaron Bogucki, who joined the company earlier this year as VP, digital marketing, to vice president of marketing.
Prior to AWAL, Bogucki was VP, digital marketing for Republic Records and at AWAL, he will oversee a more integrated marketing and digital marketing team focused on developing marketing campaigns and audience growth strategy in the UK.
“I’m honored to step into this role to continue AWAL’s commitment to true artist development. Our roster is full of incredible artists who are impacting and shaping culture globally on their own terms, and we’re proud to help them deliver on their artistic vision,” Bogucki said.
Tony Weisman Announces Departure From Dunkin’
Tony Wesiman will step down from his role as chief marketing officer of the quick service restaurant chain, effective December 1. Weisman has been with Dunkin’ for two years and was responsible for leading the company’s rebrand in 2018. He was previously a CMO at Draftclub Chicago and spent 10 years as a CEO, DigitasLBi North America at Digitas.
“I am proud of what we accomplished over the past 2+ years including our rebranding to Dunkin’, introducing new menu items like the Beyond Sausage Sandwich, relaunching and doubling our espresso business, transitioning from foam to paper cups and bringing in new talent and agencies to modernize the Brand,” Weisman said in a blog post.
Rebbl Taps Bonnie Neulight As Chief Marketing Officer
This week, Bonnie Neulight joins Rebbl as chief marketing officer.
Neulight brings to the company over 20 years of experience in brand management and innovation. She previously held the role of chief marketing officer at Mezzetta Foods and several marketing positions at The J.M. Smucker Co. and Del Monte Foods, Inc.
“Joining the Rebbl team at this upswing in momentum lets me jump right in and do what I love to do. For me, coming to Rebbl at this exhilarating time, under [Michele Kessler’s] leadership, gives me such inspiration to work with this fast-growing brand that is also deeply purpose-driven,” Neulight said.
BitPay Welcomes Its First CMO
BitPay, a global blockchain payments provider, added Bill Zielke as the company’s first chief marketing officer, Yahoo Finance reports.
Most recently, Zielke was chief marketing officer at venture-backed startups Ingo Money and Forter, and in his new role with BitPay, he will be in charge of executing the company’s marketing strategy in order to support the company’s growth, build a consumer brand and cultivate increased cryptocurrency acceptance and use.
Zielke said, “The future of payments is on the blockchain and BitPay is at the forefront of blockchain-payment technology globally. My career goals have been to [help] cutting edge companies build and launch new products into new markets to grow. BitPay has the opportunity to disrupt the current global payments market as blockchain is superior and less expensive than traditional payment processing methods because every transaction is verified, recorded and stored on a public, tamper-resistant ledger.”
Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, October 18. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at email@example.com.
|Chief Marketing Officer||ThirdLove||San Francisco, CA|
|Vice President, Film Marketing||New York University||Brooklyn, NY|
|Chief Communications And Marketing Officer||UC San Diego||San Diego, CA|
|Senior Vice President Of Marketing||Clear Channel Outdoor||New York, NY|
|SVP–Creative Marketing||Walt Disney Television||Burbank, CA|
|Vice President, Marketing Int’l International Distribution And Productions||Sony Pictures Entertainment Inc.||Culver City, CA|
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