This week, Kanopy hires CMO from gaming industry, RE/MAX makes a marketing promotion, and executive moves happen at Bacardi, NBCUniversal Telemundo, BNY Mellon, Lawry’s Restaurants and more.
Kanopy Hires New CMO
On-demand digital video streaming platform Kanopy has hired Sarah Anderson as chief marketing officer. In this role, Anderson will oversee planning and execution for all of the company’s brand, marketing, advertising, publicity, social and promotional activity for the company, which caters to libraries around the world. Prior to joining Kanopy, Anderson served as senior vice president of marketing for 2K Games, in addition to Sega of America and Egreetings Network.
RE/MAX Senior Promotion
Real estate network RE/MAX announced the promotion of Abby Lee to Senior Vice President of Marketing and Communication. Lee was previously vice president of marketing and media strategies and will continue overseeing advertising campaigns across the US in addition to leading marketing, communications, public relations and social media groups at the company.
Bacardi CMO Role Expands To Vodka Brand
Bacardi Limited announced that Lee Applbaum, the company’s global chief marketing officer of Patrón Spirits, is expanding his role to lead global marketing for Grey Goose vodka. Applbaum will develop Grey Goose’s global marketing strategies, which include brand equity, architecture, advertising, brand communications, experiential and more. At the same time, he will continue to oversee the Patrón Spirits portfolio, directing “all global integrated marketing efforts across creative, media, public relations, innovation, and experiential activation in more than 100 countries,” according to a press release.
Kroger Updates VP Marketing Role
Cincinnati-based supermarket chain Kroger has named current vice president of Our Brands, Gil Phipps, to the role of vice president of branding, marketing and Our Brands. Phipps has been with the company since 2012, evolving the Our Brands division by updating current brands and introducing new ones to drive customer loyalty and sales. The new position goes into effect on August 15.
NBCUniversal Telemundo EVP Adds CMO Role
NBCU Telemundo announced four senior appointments, including Mónica Gil, who has been named executive vice president and chief marketing officer for NBCUniversal Telemundo Enterprises. In this role, she will drive the company’s reputation, brand and corporate marketing while overseeing functions across communications, corporate affairs and human resources. Gil has served as an executive vice president at NBCUniversal Telemundo Enterprises since 2017, and was the senior vice president and general manager for multicultural growth and strategy at Nielsen prior to that.
BNY Mellon Hires First CMO
The Bank of New York Mellon Corporation announced the appointment of Brenda Tsai as chief marketing officer. She most recently served as vice president and global head of strategic communications and marketing at FactSet, a financial data and software company. Tsai has also led marketing teams at GE Capital, Procter & Gamble and Clorox. In the newly created position, which began on August 6, she will use her experience to drive client-focused global marketing with an emphasis on digital marketing through technology and research.
Bethesda Appoints European Marketing Director
Video game publisher Bethesda Softworks hired Sean Ratcliffe to serve as its new European marketing and PR director. Based out of the company’s London office, Ratcliffe replaces Sarah Seaby, who is leaving the position to take personal time. Prior to joining Bethesda, Ratcliffe served in various marketing and PR roles at companies, with the most recent being Rovio, maker of Angry Birds. Others include Electronic Arts, Disney Interactive Studios, Sega of America and Konami.
Esports Mogul Names Marketing Chief
Esports media and software company, Esports Mogul, announced that Marian Kaufmann has joined as chief marketing officer. His responsibilities will include leading marketing activities for the company’s flagship tournament platform Mogul Arena. Kaufmann previously served as an online marketing specialist for the technology company Razer, and was most recently the marketing head for AVADO Learning, a professional learning and consulting company.
Lawry’s Names CMO
Ryan O’Melveny Wilson, who most recently served as Lawry’s Restaurants vice president and executive chef, has been named as the group’s global chief marketing and strategy officer. In this role, he is tasked with revitalizing the 80-year-old brand while leading Lawry’s marketing, product and business activities in addition to managing its international licenses. Wilson’s career at Lawry’s spans 15 years and his uncle, Richard Frank, is CEO and chairman.
Cruise Line Appoints Marketing VP
Windstar Cruises announced that Mary Beth Wressell has been hired to serve as the company’s vice president of marketing and public relations. Wressell will be responsible for the company’s brand communications, digital marketing, customer relationship marketing, partnerships and public relations.
Home Vision Test Service Appoints New CMO
EyeQue, an at-home vision test company, has hired Datta Nadkarni as its first chief marketing officer. In this role, he will lead the company’s global marketing efforts as it expands internationally, with a focus on driving adoption.
FTX Hires Marketing Head As It Promotes CEO
FTX Games, which publishes games based on popular movie and television IPs, has hired Kathy Bricaud as its head of marketing. She takes over marketing responsibilities from Casey Dickinson, who was promoted from general manager and vice president of publishing to chief executive officer.
PepsiCo Names New CEO
Beverage and snack giant PepsiCo announced the appointment of Ramon Laguarta as its new chief executive officer. She succeeds Indra K. Nooyi, who is stepping down from the role on October 3 after a 24-year career at the company, but she will continue to serve as chairman until sometime in early 2019 to help with the transition. Laguarta, who most recently served as president of PepsiCo, has been with the company for 22 years.
Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, August 10. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at firstname.lastname@example.org.
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|Head of Integrated Marketing, Fire TV
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