E3 2018 is now well underway, and with all the major press conferences and showcases completed, publishers are now focusing on engaging with both the press and the public to further generate conversations and awareness of its announcements. But while it’s not necessarily easy to know which brands made the biggest impact over the past few days, Facebook has released its insights as to which brands have come out ahead so far, marking the first time the platform released data from its gaming community for E3.

The social network gathered several days’ worth of data and analyzed it for E3-related chatter about games and brands from 55 million posts, likes and comments made by 17 million people. Over half of the community (61 percent) is comprised of men, and 33 percent of the group is between the ages of 25 and 34. Additionally, the top five countries talking about E3 2018, its major games and brands are United States, United Kingdom, Australia, Brazil and Canada in that order.

Facebook found that the top five most talked about brands between June 9-11, when the E3 showcase presentations were held, were Sony, Microsoft, Nintendo, Bethesda and Ubisoft. That might not sound like good news for EA, which was hosting its annual three-day EA Play event during that time, but maybe the company can take comfort in the fact that its FIFA 19 trailer was the most-watched gaming video on Facebook.

The most talked-about game brands on Facebook over the weekend include:

  1. Minecraft
  2. Kingdom Hearts
  3. Legend of Zelda
  4. Resident Evil
  5. Super Mario
  6. Fallout
  7. Fortnite
  8. Call of Duty
  9. EA FIFA
  10. The Elder Scrolls

Although Nintendo didn’t broadcast its pre-recorded press conference until the morning of Tuesday, June 12, two of its game brands still made the list. Additionally, none of the games Ubisoft presented made the top 10 list, despite major game announcements that included The Division 2, Beyond Good & Evil 2 and Assassin’s Creed: Odyssey and appearances by celebrities such as Joseph Gordon-Levitt, Elijah Wood and Shigeru Miyamoto.

It’s also worth noting that games such as Fallout ranked at the lower half of the list, despite the amount conversation its publisher Bethesda managed to generate with its livestream of nothing days before.

Facebook also revealed the top E3-related brands on Instagram over the past several days by compiling data from 17 million people who had 46 million interactions. Mentions generally match those on Facebook, with the PlayStation 4 and Xbox One consoles getting the most attention. What’s also worth noting is that Minecraft is discussed heavily on both Instagram and Facebook, despite not having any announcements at this year’s event.

Top gaming hashtags on Instagram:

  1. #ps4
  2. #xbox
  3. #fortnite
  4. #gaming
  5. #gamer

Games with the most buzz on Instagram:

  1. Fortnite
  2. Minecraft
  3. Call of Duty
  4. PUBG (PlayerUnknown’s: Battlegrounds)
  5. Super Mario

“Every E3, we see people come to Facebook to connect around the games and publishers they love—and this year is no exception,” said Facebook’s director of console and online gaming Franco De Cesare in a statement. “For the first time, we’re also excited to share the gaming conversation on Instagram, where gamers bring the same passion for the games they love as they always have on Facebook.”