This week’s executive moves include a new SVP for Postmates, a CMO for Formula E and Poshmark appointed the company’s first chief marketing officer. Also, a former NFL wide receiver heading Jordan’s global sports marketing efforts and StarHub’s VP of digital transformation finds himself taking on the brand’s marketing duties.
Formula E Appoints Chief Marketing Officer
The ABB FIA Formula E Championship has appointed Jerome Hiquet as chief marketing officer. Hiquet most recently served as a board member of the New York Hub of the Marketing Society and the CMO of Tough Mudder, an endurance event series. He brings nearly two decades of experience in marketing and event planning to the position. In his new role, Hiquet will lead Formula E’s mission to introduce more consumer-facing activities.
Alejandro Agag, founder and CEO of Formula E, said: “It’s with great pleasure that I welcome Jerome as chief marketing officer and the newest member of the senior management team at Formula E. The ABB FIA Formula E Championship continues to attract top talent across each aspect of the business—both on and off the track. Jerome has an abundance and array of experience—matched with equal levels of ambition to help drive the sport forward.”
Pinterest Veteran Becomes Postmates SVP
Eric Edge, formerly of Pinterest, joined Postmates as senior vice president of brand and communications. Edge’s appointment came back in September according to his Linkedin. At Pinterest, Edge served as head of global marketing communications for just over two years.
We interviewed the marketer back in June at Cannes Lions, you can see his interview here. Edge brings over two decades of marketing experience to the delivery brand, having worked previously at Facebook and Instagram.
Unilever Veteran Joins Renault As VP Of Marketing
Renault has appointed François Renard as global marketing director. Most recently, Renard served as vice president of marketing for personal care at Unilever, where he had previously worked 20 years in both directing and management roles. In between, he became the CEO of Kate Somerville Skincare.
In this new role, Renard will be responsible for strengthening brand awareness of the automaker’s brands, products and services while accelerating digital transformation.
Blue Apron Chief Marketing Officer Exits
Direct-to-consumer meal kit brand Blue Apron announced that around 100 employees would be laid off amid profitability struggles. Chief marketing officer Jared Cluff has also exited. In a filing, Blue Apron said that it was terminating its chief marketing officer but in an interview, the company’s CEO Brad Dickerson said Cluff left to pursue other opportunities.
Poshmark Appoints First CMO
Poshmark, an ecommerce company that provides a social platform for consumers to buy and resell clothing, has appointed Steven Tristan Young as the company’s first chief marketing officer. Young comes to the company from GrubHub where he was the VP of growth, having worked his way up from director and senior director of customer acquisition and brand marketing. Prior to that, Young worked for a number of years at DIRECTV and American Express.
Manish Chandra, founder & CEO of Poshmark, said of the appointment, “We’re thrilled to welcome Steven, who stood out as a seasoned and passionate marketer with a proven track record of scaling high-growth companies, and we look forward to his leadership and expertise over the coming years.”
Pure Global Cannabis Names VP, Sales And Marketing
Ross J. Hendry has joined Pure Global Cannabis as vice president of sales and marketing. Hendry brings over a decade of alcohol beverage industry experience and most recently served as commercial director of International Canadian spirits at Corby Spirit and Wine.
“I am delighted to welcome Ross on board at such an important stage of market development,” said Malay Panchal, CEO of Pure Global. “Ross brings with him years of experience and leadership in market strategy, innovation, and brand advocacy, and he will invigorate Pure Global’s ability to deploy our growing range cannabis consumer products for the nutraceutical, and health and wellness segments to meet the needs of the emerging Canadian and expanding international markets. Ross is the final foundational pillar for our team, on which Pure Global can continue to build a scalable customer-centric business.”
Jordan Appoints Global Head, Sports Marketing
Nike’s Jordan Brand has named Anthony Dicosmo its global head of sports marketing. Dicosmo has worked for the last 11 years at Nickelodeon, where he most recently served as senior vice president of sports marketing and development. Prior to that, he served as manager of special projects for Spike TV—spearheading strategic partnerships with local government and community organizations, as well as minor league baseball to generate local market promotional events and screenings.
As a former NFL wide receiver, Dicosmo brings a wealth of insider knowledge to his new role at Jordan.
Crankbrothers Appoints Global Marketing Director
Crankbrothers has hired Megan Tompkins as its new global marketing director. Tompkins was most recently the publisher of Bicycle Retailer and Industry News, where she led the magazine’s expansion into digital publishing. She also served in sales and marketing roles at Shimano and Specialized. She currently sits on the board of the Bicycle Product Suppliers Association.
In her new role, Tompkins will be responsible for developing the global marketing strategy, managing brand communications, and overseeing PR, sponsorships and events.
William Hill Appoints Global Brand And Marketing Director
Bookmaker William Hill has hired Charlotte Emery as its new global brand and marketing director. Emery fills the role left by Kristian Welch who exited the company this past summer. Prior to joining William Hill, Emery served as British American Tobacco (BAT) brand director for just over six years. Her career spans over a decade with marketing leadership roles at Bacardi, Twinings and Premier Foods.
Fox Searchlight Exec Becomes Bron Studios’ New CMO
Cassandra Butcher has been appointed chief marketing officer for Bron Studios. Butcher joins the studio from Fox Searchlight, where she served for over 10 years as vice president of national publicity. She was a producer on Sony’s Front Runner, starring Hugh Jackman. Prior to that, she was a unit publicist and publicity consultant for multiple studios including Fox, Lionsgate, Screen Gems, MTV Films and Paramount Pictures.
Speaking on the new hire, Bron Studios co-founder Brenda Gilbert said: “[Co-founder] Aaron [Gibert] and I and the entire Bron team are thrilled to welcome Cassandra to the company. She will further cement our position as a strong partner to filmmakers and with distributors. She brings so much experience and vision to Bron, as well as a work ethic and passion that’s exceptional.”
Tourism Toronto Names EVP, CMO
Jon Mamela has been appointed the new executive vice president and chief marketing officer for Tourism Toronto, effective January 1, 2019. Mamela joins Tourism Toronto after five years with Destination Canada as SVP and CMO. Prior to that, he held a number of marketing and sales positions in the travel sector including Four Seasons Hotels and Resorts, Fairmont Hotels and Resorts and Travel Alberta, as well as in the consumer packaged goods industry with Procter and Gamble.
“Jon is a true leader in destination marketing in Canada. His experience and success building national marketing programs—and expanding those programs into international markets and through new strategies and technologies—will help us inspire more travelers and drive more business to Toronto in the years ahead,” said Ms. Bélanger.
StarHub Shifts Marketing Duties To VP, Digital Transformation
Amid shifts and layoffs at Singapore-based telco brand StarHub, VP of digital transformation Rod Strother has taken on new duties to handle and head up the brand and marketing communications teams. He will be working with StarHub’s current ad agencies and has a team of approximately 25 reporting to him, Marketing reported. Prior to his time at StarHub, Strother served as director, digital and social centre of excellence at Lenovo.
Former ESPN Exec Joins Kolkata Knight Riders
Kaustubh Jha has joined Indian Premier League franchise Kolkata Knight Riders (KKR) as head of marketing. He comes with over a decade of experience in partnerships, content marketing and campaign management. Most recently, he headed marketing operations for ESPN in India, including the launch of ESPN.in and ESPN Films. Prior to ESPN, Jha was part of the marketing, business and consumer insights team at MTV India.
Speaking on the new hire, Venky Mysore, CEO and managing director of KKR, said, “We are delighted to have Kaustubh on board to lead the marketing and fan-building initiatives of Knight Riders, which is not only the leading brand in IPL but through our presence in CPL and other initiatives around the world has genuinely become a global brand.”
Former KFC CMO Joins UK National Lottery Parent
Camelot UK, the operator of the UK National Lottery, has appointed Jennelle Tilling as a non-executive director. Tilling served as the global chief marketing officer for KFC from 2013-2017. Following her time at Yum! Brands, Tilling founded a marketing consultancy firm and will continue to serve on the advisory board for Butchie’s.
Concord Music Promotes, Hires For Co-Heads Of International
Concord Music has promoted Rebecca Berman to senior vice president and co-head of international. Berman has led Concord Music’s international marketing efforts for more than a decade and is credited with having a hand in the global success of artists such as Paul Simon.
Michael Nance, former executive vice president of global for Warner Bros. Records, will serve as co-head of international alongside Berman.
Nance, who comes to Concord Music after 25 years at Warner Bros. Records, where he most recently served as EVP Global.
In their new roles, Nance and Berman will focus on expanding Concord Music’s global infrastructure as well as crafting global sales and marketing strategies for artists across its labels: Concord Records, Fantasy Recordings, Fearless Records, Loma Vista Recordings and Rounder Records.
Speaking on the promotion, Concord Music chief label officer Tom Whalley said: “Both Michael and Rebecca’s proven track records of global artist development will uniquely strengthen Concord Music labels’ ability to grow their respective artists’ careers. Having them join together to run our international marketing teams will position our artists for greater worldwide success. I look forward to working with both of them as we continue to build upon our global opportunities.”
Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, November 16. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at email@example.com.
|Global Head of Brand Marketing||Uber Eats||San Francisco, CA|
|VP, Marketing & Communications||Boingo||El Segundo, CA|
|VP, Originals Marketing||Starz||Los Angeles, CA|
|VP, Marketing, Brand & Customer Strategy||Banana Republic||San Francisco, CA|
|Head of Marketing, Stephen Curry||Under Armour||Baltimore, MD|
|VP, Marketing Strategy Operations||Paramount Pictures||Hollywood, CA|
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