This week, Under Armour’s CMO leaves, Telstra removes the role altogether, while Pret A Manger, Duolingo, Nestlé Waters North America, The Vitamin Shoppe, NFL Media and others hire marketing heads.
Under Armour Brand VP Departs
Adrienne Lofton, who was appointed to senior vice president of global brand management at Under Armour in 2015, is leaving the Baltimore-based sportswear brand to “pursue other interests,” according to a statement. Although there is no official confirmation yet, Lofton reportedly accepted a position at rival company Nike. Under Armour’s head of global brand management Attica Jaques, who joined the company in 2016, will take over Lofton’s duties.
Pret A Manger Creates New Marketing Role
Former Just Eat chief marketing officer Barnaby Dawe has joined organic food shop Pret A Manger in the newly created role of chief customer officer. Dawe will be responsible for all of the company’s global marketing and communications in addition to leading its e-commerce platform when it officially steps into the role on October 1.
New Marketing Head Joins Winegrower Group
The Thornhill Companies, the umbrella brand for several California winegrower families, announced the appointment of Philip Pryce as its director of marketing. He is tasked with helping to oversee the company’s growth plan in the coming years.
Nicholas Miller, vice president of sales and marketing at The Thornhill Companies, said in a statement, “Phil is a leading industry executive with a proven track record of success. His level of experience and passion for the wine business are essential elements in our overall growth plan and he will no doubt be a key player in the future success of The Thornhill Companies.”
Consultant Joins Vitamin Shoppe As SVP And Marketing Head
Specialty retailer Vitamin Shoppe announced that David Mock, who has been serving as a consultant since January, has joined the company as executive vice president and chief merchandising and marketing officer. Mock’s role went into effect on July 30, and the news follows the appointment of Sharon M. Leite as the Vitamin Shoppe’s new chief executive officer in July.
“We are delighted to have Dave join the Vitamin Shoppe leadership team,” said Vitamin Shoppe chairman Alex Smith in a statement. “He is a talented and experienced retail executive with significant experience in retail transformation and a proven track record of successfully implementing strategies and rapidly turning around retailers driving top line growth and improved profitability. We look forward to working with Dave as we continue building on the transformational work that is underway.”
Language Learning App Names CMO
Popular language learning service Duolingo announced the appointment of Cammie Dunaway as its first-ever chief marketing officer. Dunaway is the former president and CMO at KidZania, and was CMO at Yahoo prior to that. She is tasked with growing Duolingo, which currently has over 300 million users worldwide, as a subscription service. In an interview, she said that Duolingo plans on using brand marketing alongside traditional performance marketing to not only acquire more users, but also convert current ones into paying customers.
Former Airbnb Exec To Lead Marketing For Sendle
Australian courier service Sendle announced that Eva Ross, a former Airbnb business, marketing and operations executive, has been named as chief marketing officer. She replaces co-founder and CMO Craig Davis, who is stepping away from the role and day-to-day operations.
NFL Media Picks New VP
Greg Polcsa has been appointed to the newly created role of vice president of NFL franchise and network marketing at NFL Media. In this position, he will oversee the marketing efforts for Thursday Night Football and NFL Network shows, which include Good Morning Football, NFL Total Access, the entire Sunday NFL GameDay lineup and more. Other responsibilities include leading the NFL Network’s preseason, combine, draft and postseason marketing efforts.
In a statement, NFL Media senior vice president of marketing Julie Haddon said, “Greg is a fantastic addition to our marketing team. I’m thrilled to have someone with his deep brand, digital media and storytelling experience on our bench as we think about new ways to attract, engage and retain our NFL fans.”
Marketing VP Joins Nestlé Waters North America
Nestlé Waters North America has announced Yumi Clevenger-Lee as vice president and chief marketing officer. The marketing veteran, who most recently served as the Latin America region marketing director for Cereal Partners Worldwide, begins her role on August 1. She replaces Antonio Sciuto, who left the position to pursue other interests, and is tasked with overseeing the company’s US marketing operations.
“I am delighted that Yumi will be joining the NWNA team,” said Nestlé Waters North America president and CEO Fernando Mercé in a statement. “I am confident that her passion for consumers and proven track record of putting them at the heart of new product and campaign development will help us to further our leadership position in the bottled water industry.”
Pernod Ricard Appoints Global Marketing Director
Global distilled spirits brand company Pernod Ricard has appointed Darryn Hakof as global marketing director for Pernod Ricard Winemakers amid an ongoing reorganization of its senior management team. Hakof first joined the company since 1999 and has served in multiple management, business development and brand development positions. Most recently, he served as Pernod Ricard’s director of strategy and new business.
ADT Names Chief Marketer
Home and business security company ADT announced that Jochen Koedijk has joined the company as chief marketing officer. In this role, Koedijk will lead digital and brand marketing strategies and initiates for the company. Prior to the appointment, he served as vice president of marketing at Chewy.com. Jamie Haenggi, who previously oversaw marketing, is now the company’s chief customer officer.
“Customer retention and lead-generation is significantly driven by digital engagement, and Jochen’s leadership experience with world-class organizations such as Amazon, Chewy, and Electronic Arts is an immediate asset to our organization,” said ADT President Jim DeVries in a statement. “Jochen is a marketing innovator, and we’re excited for him to build upon the ADT brand for our next generation of customers.”
Live Nation Makes Two Appointments
Entertainment events company Live Nation announced Anna Plumley as senior director of marketing. Before joining Live Nation in June, Plumley served as the tour marketing director at AEG Presents and has 14 years of experience with live entertainment promotion. Her appointment coincides with Steve Ackles being named as senior director of touring
In a statement, Live Nation President of US Concerts Bob Roux said, “With the expansion of our touring team, Live Nation is able to service an even wider breadth of artists and help them cultivate the best live experience for their fans. Steve and Anna have already hit the ground running and we’re thrilled to have them on our team.”
Panasonic Aviation Hires New Global Marketing Head
Gaston Sandoval, who most recently served as senior vice president for global marketing at the fintech company OpenLink Financial, has joined Panasonic Aviation as global head of marketing and product management. In this role, Sandoval will oversee the Panasonic Aviation’s product and marketing strategy as it transitions into a digital platform and services company. His responsibilities include the company’s branding, product marketing, performance marketing and content marketing in addition to managing communications and products.
Marketing Chief Joins Audi Australia
Audi Australia has named Nikki Warburton as chief marketing officer. She takes over the luxury car company’s marketing duties from former marketing and communications director Anna Burgdorf, who exited Audi Australia in early July. Warburton previously served as group director at media company Austar United Communications until it was sold to Foxtel in 2012.
Temporary Mayo Clinic Marketing Chief
Minnesota Super Bowl Host Committee CEO Maureen Bausch has agreed to step in as the Mayo Clinic’s interim chief marketing officer while the organization makes changes to its marketing leadership. Bausch has been serving in the position since May and joins as Mayo Clinic’s CEO Dr. John Noseworthy is retiring. A search for Dr. Noseworthy’s replacement is currently underway.
Telstra Removes CMO Role
Australia’s largest telecommunications company Telstra, amid a major restructuring effort among its senior executive team, announced significant changes to its leadership. Chief among them is the removal of the chief marketing officer position—the role will be integrated into other teams. That means Joe Pollard, who has been with the company since 2014 and most recently served as chief marketing officer and group executive media, will be leaving.
IBM Marketing Chief Makes Move To Japan
Lisa Gilbert, who served as IBM’s chief marketing officer in the UK and Ireland, will is transferring to the role of chief marketing officer in Japan. She has worked at the tech company’s London office for two years and was the vice president for marketing transformation operating from New York City before that. Gilbert has been with IBM since 1996.
Honestbee Picks New Marketing VP
Singapore-based online grocery and food delivery chain Honestbee named Christina Lim as its new vice president of marketing. Lim previously served as managing director for Dentsu Singapore and as a marketer for online grocery chain NTUC FairPrice. In her new role, she will lead the Honestbee marketing team as it continues to drive brand loyalty and awareness across different channels.
Airbnb Marketing Chief Leaves For Shangri-La
Ben Hallam, the global marketing chief for Airbnb, announced that he is departing from the role to become the head of customer engagement at Shangri-La Hotels and Resorts in Hong Kong. Hallam has been with the short-term lodging company since 2016 and was promoted to global marketing lead in January. In his new role, he will oversee the hotel chain’s strategic partnerships in addition to the end-to-end customer journey.
Marketing VP Joins Native Advertising Platform
Erin McCallion has been named as Outbrain’s new vice president for US marketing. In this role, her responsibilities will include US marketing, global communications and public relations initiatives. Prior to joining Outbrain, McCallion oversaw marketing and public relations initiatives as vice president of global marketing at Mediaocean.
Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, August 3. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at firstname.lastname@example.org.
|Chief Marketing Officer||Menlo Park, CA|
|VP, Marketing, The Walt Disney Studios||Disney||Burbank, CA|
|VP, Brand Marketing||Aéropostale||New York, NY|
|Head of Lifecycle Marketing||Dropbox||San Francisco, CA|
|Head of Performance Marketing Strategy||Uber||San Francisco, CA|
|Head of Integrated Marketing, Fire TV||Amazon||Seattle, WA|
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