Movember enters its 11th year in 2018, partnering with brands and inviting the public to grow a mustache in the name of men’s health. Brands participate through donations, fundraisers, events and some even change their logos so brand icons can sport a sweet ‘stache.
This annual tradition of growing a mustache raises awareness and funds for men’s health issues like cancer and mental health. Each year, a select group of brands partners with Movember by launching a cause marketing campaign.
Corporate brand partners fit naturally with Movember when they already cater to men or promote a healthy lifestyle. Here’s how brands are participating in Movember 2018:
Throughout the month of November, the iconic Jolly Green Giant logo will sport a mustache both online and “in person.” The brand’s 55-foot tall Jolly Green Giant statue in Blue Earth, Minnesota will debut a mustache on November 1. Green Giant estimates that the 15 lb., 4-foot-long mustache would take an average man eight years to grow.
Every day in November, the official Green Giant social media accounts will debut a new version of its logo with a different style of facial hair.
“Partnering with the Movember Foundation to leverage the Green Giant’s likeness to support young men feels like a natural fit,” said Jordan Greenberg, vice president and general manager of Green Giant. “We hope that the Green Giant’s new mustache inspires awareness around The Movember Foundation’s mission and men’s health issues.”
— Green Giant (@GreenGiant) October 23, 2018
Schick Hydro’s partnership with Movember is part of a new, larger campaign called “The Man I Am.” To kick things off, the shaving brand launched a new web series about what positive masculinity means today—and that includes taking care of yourself.
Schick Hydro is also hosting an Omaze campaign through early December. Those who donate at least $10 will be entered for a chance to win VIP tickets to hang out with Love before a game and then watch him play.
Joseph A. Bank
In addition to a donation of $100,000 to The Movember Foundation, Joseph A. Bank will reward anyone who signs up at Movember.com with 50 percent off any regular price suit, sportcoat or dress shirt purchase, including custom.
“By partnering with The Movember Foundation, we want to raise awareness and encourage men to live healthier longer lives,” said the company in a statement.
Fossil has created an exclusive watch called the Fossil Commuter Hybrid. The hybrid smartwatch features a 42mm stainless steel case with a mustache-printed dial, mustache embossed strap, doesn’t need to be charged and has smart capabilities like activity tracking, filtered notifications, music control and water resistance up to 50m. The hybrid smartwatch retails for $175 with 20 percent of the watch’s retail price donated to the Movember Foundation.
Existing Fossil customers can also change their touchscreen watch dials to a special Movember version. The dial grows a mustache a little more each day until it reaches a full crumb catcher by the end of the month.
Dutch Bros Coffee
Beginning November 1, all Dutch Bros locations will sell a limited run of branded reusable straws for $1 and committing a minimum donation of $100,000 to the Movember Foundation.
The clothing retailer is donating $100,000 to the Movember Foundation. In addition, Men’s Wearhouse has ‘Try On A New Mo‘ in which user can upload their picture and try out different mustachioed looks.
“Our custom offer is a perfect complement to Movember’s goals,” said Men’s Wearhouse. “While creating a custom suit, a man gets to know himself better—how he expresses himself, how he wants the world to see him, and, most importantly, how he feels. The way a man feels is a cornerstone of both the Movember Foundation and Men’s Wearhouse.”
Australian-inspired coffee shop chain Bluestone Lane is offering Movember.com participants free coffee every day throughout the month of November. Proceeds from coffee sales on November 9 and November 30 will be donated to the cause, as well.
The vegetable (or is it a fruit?) brand has partnered with Movember for the fourth year in a row with limited edition packages of Kumato tomatoes. Each 1 lb. package contains a special mustache label. Customers are encouraged to support the cause by taking a selfie with the label and posting it on social media with the hashtag #Mokumato. Participants can also share the photo of a man that inspires you throughout the month of November. Everyone that shares a photo will qualify to win one of five prize packs valued at over $200.