A short survey of the articles we’re sharing together at AList.
Stereotypes In Ads Are Bad For Men’s Health, So What’s The Cure? Reinvent Or Remove?
The Drum
Gender stereotypes are increasingly being recognized as a public, political and moral health concern requiring resolution. The ad industry now recognizes that “outdated depictions of manhood and masculinity are just as corrosive as misogynistic tropes.” The question remains: Should these tropes be reinvented or removed?
Why it matters: Eighty-five percent of consumers, men included, say that “equitable representation shows a brand’s commitment to all customers.” A solution for clients and agencies is to mandate diverse teams and empower each other to listen when interrogating the assignments.
How Online Privacy Issues Will Shape Future Use Of Artificial Intelligence In Advertising
Forbes
Sheri Bachstein, IBM’s global head of Watson Advertising, says that federal legislation is required to strike the balance between effective marketing and the protection of consumer rights.
Why it matters: She believes that the growth of augmented reality (AI) drives the future of digital advertising, and therefore must be recognized as a “tangible solution that can deliver real outcomes while keeping consumer privacy intact.”
Gatorade’s New ‘Sweat Patch’ And App Deliver Personalized Hydration Recommendations
Ad Age
In efforts to democratize sports science technology, Gatorade’s Gx Sweat Patch pairs with a Gatorade-made app to help the masses customize their hydration strategies during exercise. At $24.99 each, the patch collects sweat samples that, once scanned, recommend specifics on pre- and post-workout hydration.
Why it matters: Gatorade’s attempt at providing customers with smart products plays into the personalization trend pioneered by Coca-Cola’s “Share-a-Coke,” and comes after Gatorade retail sales dropped to 67.7 percent in 2020 from 76.6 percent in 2015.
How Leaders Can Solve the Learning Dilemma
MIT Sloan Management Review
Gallup data found that only 40 percent of employees strongly agree that they have opportunities at work to learn and grow. Covid-19 has highlighted digital skills gaps in organizations working remotely, potentially the result of defining learning too narrowly, and failing to determine how behaviors hinder effective learning.
Why it matters: The MIT SMR Executive Guide “The Future of Workplace Learning” shows how unlearning plays a role in shaping the future, and suggests that leaders must address internal behaviors that block progress in diversity and embrace new ways to support the talent pipeline of the 21st century.
B2B Marketers’ Newest Venture: Clubhouse
The Drum
Clubhouse, the invite-only, audio-led social media platform where users can insert themselves into conversations rather than listen passively, can benefit B2B companies in multiple ways, including: the ability to deliver interactive experiences, reach an already engaged audience and create sponsored rooms and brand ambassadors that help promote organic brand awareness.
Why it matters: Clubhouse achieved a $1 billion valuation in its first year. Plus, the app went from just 3,500 users in December to over 600,000 at the time of reporting.
