Shiseido created an interactive 3D installation that shows visitors what they’d look like in the future and what they looked like in the past to showcase real-time aging and the brand’s decades of research on skin.
“Beyond Time” uses processing technology combined with facial data capture to show how people look during different stages of their life. To explore different sides of close friends or loved ones outside the boundaries of time, two people enter the installation from opposite sides, and by looking through a digital mirror, are able to see each other as they’d look in the future and in the past.
Bringing the experience to life is a 3D facial age simulation engine that analyzes 1,300 facial data points and compares them to a bespoke database of face models. The result is a scientifically accurate aging simulation in real time.
“Beyond Time brings that purpose to life in a deeply emotional way, by letting people explore the boundaries of time and beauty through a unique experience that is, at heart, driven by data,” said Shiseido’s chief creative officer, Naomi Yamamoto.
Shiseido’s Global Innovation Center (GIC), a research institute and experiential space known as S/PARK in Yokohama, is where consumers can experience the “Beyond Time” installation. Shiseido opened the GIC in April of this year to, “promote comprehensive communication and collaboration with consumers, researchers, business partners and experts inside and outside of Japan.” Today, Shiseido has global research centers located in five countries, where its teams research and develop activities to analyze skin conditions and makeup trends of consumers in each region.
