A number of brands are activating around Valentine’s Day, encouraging everything from pet adoption, Bumble swiping and proposals via branded engagement rings. This year we’re seeing more brands partner up to host experiential pop-ups that encourage in-store visits and activations that serve a good cause while the trend of digital and social media contests around the holiday continues.

Mars Wrigley, Bumble Host Sweet ReTREAT Pop-Up

Mars Wrigley is teaming up with Bumble to launch its third Valentine’s Day pop-up in New York called Sweet ReTREAT. Guests will be able to connect with Bumble profile stylists to optimize their accounts, get one-on-one time with mentors from Bumble and Mars Wrigley and enjoy mini manicures in Starburst candy colors. 

Additional activations will include a DOVE Ice Cream Bar and an Insta-worthy wall on which guests can post words of encouragement. The pop-up will be open in New York from February 12-13.

Coors Light Will Contribute Toward Pet Adoption Feeds

Coors Light is encouraging millennials to shun cheesy Valentine’s Day traditions by rewarding those who spend the day with a dog instead. Meant to take the pressure off young drinkers to couple up, the campaign will pay $100 toward adoption fees for the first 1,000 participants who text “COORS4K9” and a picture of their adoption receipt to 28130 between February 4 and February 21.

Burger King, Warner Bros. Launch Anti-Valentine’s Day Campaign Around Birds Of Prey Movie

Burger King and Warner Bros. Pictures are launching an anti-Valentine’s Day campaign for the February 7 release of Birds of Prey featuring Harley Quinn, who The Joker breaks up with in the film. 

Now Burger King is giving a free Whopper to consumers who bring a physical photo of their ex and throw it in a Birds of Prey-themed breakup box. The activation is happening at select Burger King locations in New York City, Los Angeles, San Francisco and Boston. Fans who aren’t near one of the locations can take a quiz on the Burger King app, and if they answer four out of five correctly, they’ll receive a $3 off coupon for a Whopper.

Kraft Heinz Runs Promotional Giveaway For Parents Of Young Kids

Kraft Heinz Company is giving parents of young children a chance to win its new microwavable Big Bowl Macaroni & Cheese before it launches nationwide. The promotional giveaway aims to free up time for them to celebrate Valentine’s Day with their partner. 

Kraft Heinz Company created a 41-second spot titled “Kraft Mac Is For Lovers” for its YouTube showing how the brand’s new macaroni and cheese bowls saved her from making dinner, allowing her to put her kid to bed early and enjoy alone time with her husband. Parents must submit their name, address, email address and phone number to enter to win the Valentine’s Day kit.

Domino’s Creates Pizza Engagement Ring Worth Over $9,000

Per a tweet, Domino’s Pizza Australia created a diamond pizza-shaped engagement ring up for grabs in a contest. To enter, participants must submit a 30-second video detailing how they’ll incorporate pizza in their proposal.

Deliveroo, KFC Singapore Launch KFC Bucket Ring, Meal For Delivery

Deliveroo and KFC Singapore teamed up for a campaign called “Will Delive-Roo Be My Valentine,” that lets foodies send a limited edition KFC bucket ring and meal to their sweethearts on Valentine’s Day. Consumers must pre-order the present for it to be delivered on February 14 via Deliveroo. Last year, the brands launched a combo meal presented in a heart-shaped box.

World’s Best Cat Litter Unveils 30-Day Challenge

World’s Best Cat Litter is launching an integrated campaign and 30-day challenge to inspire cat owners to dump their stinky litter boxes and get with its line of litters. Consumers who sign up for the challenge at DumpYourLitter.com will receive weekly emails featuring tips on switching litters, updates on contests and chances to support cat shelters. Those who upload a picture in an branded “I Dumped My Litter” frame and share their story will be entered for a chance to win free litter for a year. After the challenge, World’s Best Cat Litter will give participants $5 off coupons toward their next purchase. The challenge runs January 25, 2020 through March 31, 2020.

Red Roof Shares Love For A Good Cause

Economy lodging provider Red Roof unveiled a campaign called “Room in Your Heart” to give back to two organizations, Flying Horse Farms and Neuroendocrine Tumor Research Foundation. Travelers who book a stay at any Red Roof Inn, Red Roof PLUS+ or Red Collection property through February 29 using the promo code “VP 627380” will get 10 percent off their rate and Red Roof will donate five percent to the aforementioned groups.