Double Fusion has gained exclusive rights to deliver dynamic in-game ads to 2K Sports titles NBA 2K10 and NHL 2K10 on Sony PlayStation 3. As reported in MediaWeek, Double Fusion’s Sony-exclusive deal marks a win for a service that has to compete with console maker Microsoft when it comes to in-game ad delivery on console games. Microsoft’s Massive subsidiary is the primary in-game ad service for games on Xbox 360. MediaWeek says Double Fusion has worked with 2K since 2006.
Read more at MediaWeek.
