Game blog site SCRAWLfx has pulled together the varied components of Square Enix’s campaign to launch Final Fantasy XIII in Japan. The result comes across as a veritable case study on launching big game IP in the country. From street campaigns to product tie-ins, the publisher is peppering the population in an attempt to hype the game. Some would argue if it’s necessary for anything related to Final Fantasy in Japan, a case supported by one of Square Enix’s own TV spots. It shows a teacher announcing to his class that he’ll be absent from school when the game launches. Still, the campaign is by all accounts being expertly executed for its target audience, and the rest of the game publishing world might do well to take note.
Check it out at SCRAWLfx.