Activision’s Destiny continues to get a huge marketing push as it heads to its retail and digital release tomorrow, and the latest move that’s been made is bringing in energy drink/sports squad Red Bull into the mix.
Activision has announced that it, along with Destiny developer Bungie, has teamed up with the Red Bull Air Force Elite Skydiving Team to celebrate the launch of Destiny tomorrow, with a special promotional event that will take place in Bellevue for this evening’s launch.
A member of Bungie’s development team will join in with an OpTic Gaming Performance Coach and the Red Bull Air Force to skydive to the location on Monday evening. Following the jump, the team will join fans in playing the sci-fi shooter before its midnight release, in which they’ll be able to pick up a copy for themselves.
As part of the promotion, Red Bull will produce programming based around the special activity, creating a special called Destiny Drop Zone: OpTic Gaming Takes To the Sky, which will be a three-part series covering the preparation and execution of the skydive. It will be available to view on both the Red Bull YouTube channel and its eSports network.
“We love Red Bull’s passion for adventure and exploration and are excited to kick off this partnership with the launch of Destiny. As partners, we can’t wait to see what awesome moments we dream up together,” said Pete Parsons, COO for Bungie.
The promotion is just part of the latest push by Activision for the game, which also includes a live-action trailer, various pre-order promotions (including pre-download for the game on consoles) and even a fake fragrance lampooned by Microsoft’s European division. In addition, Bungie has announced a promotion where people who purchase the digital PlayStation 3 and Xbox 360 versions of the game can upgrade to PlayStation 4 and Xbox One at no extra charge.
Destiny will arrive on PlayStation 3, PlayStation 4, Xbox One and Xbox 360 tomorrow.
Source: Gameranx
