Following Microsoft’s lead in promoting Xbox 360 as wholesome family entertainment, Activision has launched a UK holiday shopping tour supported by the console maker to push its own family friendly fare. Reported in MCV, Activision is touring major UK retailers and shopping malls to promote games suitable for young children through game demos and contests to win games as prizes. The tour setup is divided into one section promoting the publisher s music games DJ Hero and Band Hero, and another for Tony Hawk: Ride and the kid-friendly fighting game Bakugan Battle Brawlers. Activision says the tour is an integral part of its marketing strategy, one that it intends to continue using for holiday seasons to come.
Read more at MCV.