Adobe Systems has announced that they have acquired Auditude. This will help the company offer end-to-end video, connecting authoring, publishing, monetization and optimization to help customers build long-term businesses through the delivery of video content across all IP-enabled devices.
“Premium video publishers want to capitalize on the foundational shift to digital by providing viewers with great media experiences and maximizing the value of their content on every IP device,” said David Wadhwani, senior vice president and general manager for Adobe’s Digital Media Business Unit. “With this acquisition, Adobe can now offer an unparalleled platform for authoring, distributing, analyzing and monetizing digital video experiences everywhere — simplifying work flows, increasing consumer engagement, delivering insights and driving increased revenue for content publishers.”
“By joining Adobe we are accelerating our vision of helping top media companies and publishers maximize the value of their video content,” said Jeremy Helfand, CEO of Auditude. “Adobe has deep roots in video and bringing our capabilities together will provide great incremental benefits for our customers. As part of Adobe we are excited to bring publishers and media companies a platform offering that has never been possible before, driving unprecedented monetization opportunities for them.”
