Trailers are an intrinsic part of game advertising, some would even say the most important part. One need only look at the way that the 2011 Dead Island trailer took the internet by storm and got gamers to take a closer look at the franchise.

This panel looks at the right approach to game trailers, looking at the merits and the timing for CG, live action and game play. Participants are Ayzenberg Group creative director Gary Goodman and Nathan Kitada director of operations at Maker Studios Inc. with moderator Richard Scott, executive producer & managing director at Axis Animation.