When it comes to women in advertising, the industry has come a long way since the Mad Men era, but it’s still a long way from representing women authentically. To change that, the Alliance for Family Entertainment and the Association of National Advertisers recently launched an initiative called #SeeHer to tackle advertising’s biased depiction of women. By 2020, the AFE wants to see a “20-plus percent increase in the accurate portrayal of girls and women” by increasing the visibility of the issue and urging brands to “review their ads and ad development process for unconscious bias.” The AFE will be tracking to see if ads meet their criteria of accurately representing women, while featuring those that do on their website.
‘Cause’ They Can
The Cannes Lions International Festival of Creativity has drawn to a close, and hundreds of proud brands are headed home with their shiny, new awards. While the festival saw a vast array of advertising, those most recognized fought for a cause, touched audiences on an emotional level, or took enormous risks. From Grand Prix winner, The Organic Effect, persuading Swedish families to eat better to Testimonies urging those testing negative for HIV to support those less fortunate, this year saw a popular trend of brands determined to leave a legacy.
Hold on to something sturdy, because you’re about to get push notifications at a nuclear rate. Facebook’s phalanges are flexing some serious social muscle as a major video hub by signing 140 media companies and celebrities to create new content for its Facebook Live service. The move positions the social media giant to keep its 1.65 billion monthly users further engaged with livestreaming, exclusive video productions and more.
Yes, the world has become a fountain of live video, and if you haven’t jumped in already, it’s time to start making a splash. LIVESTREAM ALL THE THINGS!