Altoids recently launched a campaign wherein users can give “Curiously Strong Awards” to others for their incessant use of Facebook. They’ve released a complimentary song and music video to it, and it’s actually quite catchy.
Altoids recently launched a campaign wherein users can give “Curiously Strong Awards” to others for their incessant use of Facebook. They’ve released a complimentary song and music video to it, and it’s actually quite catchy.
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…
Here Come The Zoomers: 16 To 24-Year-Olds Are Always Connected And Streaming
A recent report by GWI shows that today’s 16 to 24-year-olds are a lot like The…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…