Amazon has launched Game Connect, designed to offer not only free-to-play and pay-to-play MMO downloads, but also a means by which to purchase virtual items and other content in those games. The store features a unified payment system for developers to integrate, making payment easier and even potentially unlocking exclusive in-game content in certain titles.
“Customers can now discover a new category of free-to-play games and can experience the convenience of having virtual items purchased with their Amazon account delivered directly to their game accounts,” says Mike Frazzini, director, Amazon Games. “Game Connect helps game developers reach more customers, move more quickly and grow their business by simplifying the purchase process for customers. This is an exciting next step for the Digital Games Store and we have even more to come.”
“We think that Game Connect is a fantastic new program that directly benefits our Tera fans and we are very excited to be involved as we continue to build out and expand our offerings,” said Chris Lee, Vice President of Publishing at En Masse Entertainment.
Source: Amazon.com
