Reports are that Amazon is looking to make a a television set-top box. The device will reportedly launch this Fall dedicated to streaming video over the Internet and into its customers’ living rooms.

This box will give users access to Amazon’s expanding video offerings, including the Video on Demand store and the Instant Video service free for subscribers to Amazon Prime. The device will be competing with similar products like Roku, Apple TV, and the Boxee Cloud DVR along with consoles with similar functionality like PS3 and Xbox 360.

“It would certainly make some sense,” says Jason Krikorian, a general partner at DCM and the former co-founder of Sling Media. “They have a ton of content, an existing billing relationship with millions of users, an existing Android app marketplace that could be leveraged on the box, a reputation for solid hardware products, and a terrific channel through which to promote the product.”