GamersFirst has announced that their subsidiary Reloaded Productions has purchased the IP rights to APB: All Points Bulletin. They will relaunch the franchise as APB: Reloaded, a AAA Free2Play title developed by Reloaded using Unreal Engine 3.
“The acquisition of APB is an important complement to our main Free2Play third-party publishing business,” says Joshua Hong, CEO of GamersFirst. “We believe in putting our gamers first by encouraging the community to tell us what they like or dislike and then incorporate that feedback into our evolutionary development process. The core principle is to completely eliminate all economic barriers for gamers to experience our games.”
APB’s long development time and flawed online business structure caused it to fail and bankrupt its developer in less than three months. The new developer, however, will launch the new game with a different business model in the first half of 2011.
