Apps are quite popular these days on mobile devices, whether they’re practical apps, promotional apps or games that people want to play. Now, we’ve learned that their popularity will mean big bucks down the road. We’re talking a massive market.
Juniper Research reports that games and other apps will account for $24 billion, and the market overall will hit $75 billion by the time 2017 rolls around. Tablets will also continue to sell in their own right, as consumers are likely to spend $7.8 billion a year at this point, growing to $26.6 billion in just four years’ time.
The report also indicates that less than 25 percent of total consumer app spending will come from pay-to-download sites, though some apps will allow developers to monetize players through advertising in their programs – even without a purchase.
Source: GamesIndustry International
