For years, Interbrand has reported on the “Best Global Brands,” and for the past 14 years Coke has dominated with their line of Coca-Cola products. However, this year brings a rather interesting change.
According to this year’s report, Apple has managed to overtake the soda manufacturer as the best brand, thanks to an increase in worth of nearly 30 percent and $98.3 billion in sales. This is a huge jump from its eighth place position in 2011.
Meanwhile, Google has also gotten a jump over Coke, with $93.2 billion compared to its $79.2 billion standings.
The top ten in all are:
1. Apple ($98.3 billion)
2. Google ($93.2 billion)
3. Coca-Cola ($79.2 billion)
4. IBM ($78.8 billion)
5. Microsoft ($59.5 billion)
6. General Electric ($46.9 billion)
7. McDonald’s ($41.9 billion)
8. Samsung ($39.6 billion)
9. Intel ($37.2 billion)
10. Toyota ($35.3 billion)
Source: Adweek
