Apple has generally had the golden touch for the last decade, establishing industry trends with the iPhone, iPod, iTunes and iPad. Their in app iAds business, however, has failed to take off the ground much yet.

While Apple has dropped their minimum asking price from $1 million to $500,000, Apple remains fairly inflexible in their negotiating. Other ad companies are already offering ways for brands to place ads directly on apps at a cheaper price, having a level of device marketing that iAds just doesn’t offer.

Source: AdWeek