Assassin’s Creed II is one of the most anticipated games of the year, and Ubisoft has kicked off its viral marketing by asking the fans waiting for the game to play the assassin in their own YouTube videos.

Fans who submit their videos, showing their assassin skills and mantra, will have a chance at a random prize, and it should be fun to engage with other fans of the popular series.

From Live By The Creed (official site):  {link no longer active}

Write your own version of The Assassin’s Creed. Tell us what it means to be an Assassin, what you stand for, and why you have chosen this path. Create a one-two minute video reciting your Creed.

Upload your video to YouTube so that everyone may learn what it means to be an Assassin. Be ready to submit your mission to Live By The Creed at a moment s notice, as prizes will be randomly awarded to the first 100 entries after the community goes live.

We love efforts like this that really engage the community in showcasing their love for the brand.