From Kotaku:

During my recent interview with Assassin’s Creed II creative director Patrice Desilets of Ubisoft Montreal, the man who said he doesn’t relate to the motivations of obsessive collectors said that no gamer will be locked out from accessing all of the content created for the game, including the pre-order maps marketed just through select retailers.

“Eventually everyone will have the entire game,” he said. “I made sure of that. Because I’m Canadian, I don’t have the same shops as you do. So I wanted to make sure I could at least someday play everything in the game. Eventually there’s going to be, okay, let’s unlock everything.”

We wonder how retailers will feel about the extra content eventually coming out for all gamers. Sure, Gamestop and crew already have the dough in the bank thanks to the pre-order, but as digital distribution becomes more prevalent, there has to be something that fully differentiates bricks-and-mortar stores from the pack.