Ubisoft has partnered with Spanish-language media network Univision to promote Assassin’s Creed II to the Hispanic market, reports Radio Business Report. The publisher is launching TV ads, PR placement and other promotions through Univision properties and programming. The campaign includes TV spot rotation during Mexican League Soccer playoff games being broadcast on the network, as well as custom skin display ads overtaking both the soccer league and Univision Sports web sites. Univision’s entertainment TV program All Access will also feature an in-depth segment on the game.

Radio Business Report cites that more than 80 percent of Hispanic males 18-44 years old are gamers, and that they have proven to be more inclined to purchase action games over sports and strategy. Read more at Radio Business Report.