Assassin’s Creed: Brotherhood will be the first game in the Ubisoft series to feature online multiplayer. According to Ubisoft CEO Yves Guillemot, the offering for competitive and cooperative multiplayer was an important part of growing the franchise.

“It’s more and more in fashion to play with friends Call of Duty showed that But it s very important that our properties can be played online and offline, play alone and then play with friends,” says Guillemot.

When asked about Assassin’s Creed switching to a subscription-based service like Call of Duty is rumored to, Guillemot said, “I’d say that CoD is already charging customers for its service as Activision are already launching DLC regularly customers are already buying content.”

“When asked about how the previous DLC single-player episodes did,” he said, “They were successful at the level we expected. Offline DLC packs are generally not as successful as online DLC. The problem with offline is that many people don t finish games, so when you give them more levels they ask, I still haven t finished the game, why should I buy that When everyone is online, they experience new things as a community that encourages them to buy more.”

Source: MCV