Having valuable IP can give a publisher a big leg up, but companies need to be very careful with their properties so that they don’t become stale after multiple iterations. Ubisoft’s popular Splinter Cell franchise has seen a slight decline in sales in recent years, but with the fifth iteration, Splinter Cell Conviction, about to launch on April 13, the publisher is looking to redefine the franchise and the stealth genre.
Marketing can help send out the right message to gamers, but if the gameplay feels tired, even the best campaign will do little to help. IndustryGamers recently interviewed Ubisoft’s Max Beland about keeping the Splinter Cell franchise fresh and attracting new players.
