Battle.Net is currently the platform for Blizzard’s online titles like StarCraft II and World of Warcraft and is a highly successful online platform. In fact, the online framework was one of the main incentives for Activision to purchase Blizzard.
“I’ll tell you this, Bobby Kotick and all the folks at Activision are very supportive of Battle.net and what we’re doing,” said Battle.net project director Greg Canessa. “[Activision has] . . . said that Battle.net is one of the top five strategic initiatives going on at Activision Blizzard. Having said that, Blizzard and Activision really are two separate entities, and we really do our own thing.”
It’s been rumored for a while that Acitivision will bring some of its other properties to Battle.Net, and while Canessa didn’t announce anything, he left the door open. “We’ve got so many opportunities in front of us, I think the mistake we could make as a company — and I don’t think we will make the mistake because we are aware of it — is to get spread too thin and go into too many different directions,” said Canessa.
“Today, [the focus is] Blizzard games, and making sure Diablo III is a kick-ass online experience, and making sure we evolve and add features of StarCraft II, make sure that WoW kicks ass for Cataclysm and beyond,” added Canessa. “. . . Someday, maybe we’ll add other titles in there, who knows. When we really feel like we’ve delivered that great set of experiences for Blizzard games, and we feel that we’ve grown the team . . . when I’ve got that sustainability, when we really feel like we’ve got that dialed in and nailed down, who knows what the future holds.”
Source: Gamasutra
