The rise of video games has led to a conflict with prime time television, with many young men in the prime demographic now spending their time playing games instead of watching television. Still, the BBC has taken a proactive role by launching their own games and BBC Worldwide’s vice president for digital entertainment Robert Nashak was particularly complimentary to Alan Wake.
It is interesting you mention Alan Wake, said Nashak. Recently the TV people came to me and said, We love Alan Wake, we would love to do something like this with you . There’s a spirit of collaboration right now that I have never seen in any company I’ve worked for. People who are doing TV shows are inspired by the fact BBC Worldwide are taking gaming seriously. They want to be part of it.