An EA Sports marketing campaign supporting the release of FIFA 10 in Spain allowed players to share highlights through one of the country’s most popular web sites. Users were encouraged to capture video of their best goals while playing the demo and upload it to popular Spanish sports daily site Marca.com.
Read more at Adverblog.
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
NewFronts: Streams Lean In On New Options For Brand Marketers
As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…
