Odia Kagan is a Partner and Chair of GDPR Compliance and International Privacy at Fox Rothschild LLP, a US national law firm. She has advised more than 200 companies of varying industries and sizes on compliance with GDPR, the California Consumer Privacy Act and other US data protection laws.

In this episode, Odia and I discuss why marketers should care about data protection and what they should be paying attention to in the connection between marketing and data. For those unfamiliar with CCPA and CPRA laws, Odia breaks down what each means and why they are relevant to marketing. 

Odia says, “Consumer trust is aligned with privacy compliance.” As the interview continues, you’ll hear more references to the emerging cookie-less world, consumer trust, and mindfulness that all data collection isn’t good data collection.  

In this episode, you’ll learn:

  • Why marketers should care about data protection
  • What it means to be a good steward of data
  • The relationship between privacy laws and UX design and experience 

Key Highlights:

  • [01:31] What led Odia to pursue privacy law 
  • [02:38] Care about data protection 
  • [05:15] Be transparent about what you do with data
  • [10:45] Be mindful of how you share data
  • [12:45] What Odia thinks marketers can solve
  • [19:36] Breaking down CCPA legislation 
  • [24:34] Breaking down CPRA legislation
  • [31:15] Privacy laws with UX design and experience  
  • [35:20] Meeting consumer expectation 
  • [38:00] A defining experience that made Odia who she is today 
  • [39:10] Odia’s advice to her younger self
  • [40:00] Odia’s impactful purchase
  • [41:05] The brands and companies Odia follows
  • [42:38] What Odia says is today’s biggest threat and opportunity for marketers

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Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on opportunities around brand, customer experience, innovation, and growth. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine startups.