By Joost van Dreunen, Ph.D.
Brazil, the world’s fifth most populous country, is a Latin American goliath of interactive entertainment. According to our most recent analysis, digital games revenue in Latin America will grow from $1.4 billion in 2013e to $2.4 billion 2015e. This makes the Brazil games market the fifth largest in the world.
The Brazil games market accounts for 62 percent of the Latin American market. Counting almost 200 million people, Brazil’s Internet penetration is growing at a rapid pace. Where the worldwide Internet penetration currently stands at 32 percent, Brazil’s Internet penetration recently reached 50 percent making the country a perfect market for digital games.
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