Burger King has launched a new channel that is supporting their new campaign called Whopper Lust. It is channel 111 on DirecTV which is simply a burger with some CG flames without commentary or music, with button prompts appearing at certain points to prove you’re still watching.

Those that stare at the image of the burger for five minutes will get a free Whopper, with more free stuff at the 15 or 30 minute mark. So far, it’s been a success, with 300,000 minutes of viewing and roughly 800,000 minutes expected to be watched by the time the campaign ends on July 1.

Source: youtube.com/user/WhopperLust